Kodaikanal is a small city in India that sits 2000 m above sea level in forest hills. In 2001 a Unilever thermometer factory shut down after it became clear they were dumping broken thermometers filled with mercury within Kodaikanal.

After years of struggle between activists and Unilever a young artist by the name of Sofia Ashraf wrote lyrics to a music video that called Unilever out on there lack of actions and furthermore would go on to gather over 4 million views.

Unfortunately, to this day, the factory ground is still contaminated with mercury so activists have gathered to make a new video which states that they still care, they are still there and they still won’t step down until Unilever cleans the the mess they left behind. For this sequel T M Krishna and Amrit Rao joined the production of the highly catchy fusion music video.

The campaign asks you to participate by asking Unilever CEO Paul Polman to commit to a world-class cleanup of Kodaikanal – http://bit.ly/2tEfT51 or give a missed call on +91 7338730702 . In another video Sofia Ashraf explains the case thoroughly and highlights some of the errors Polman has made in defending Unilever’s actions, or rather, inactions.

𝗜𝗳 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 𝗶𝗻 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗵𝗼𝘂𝘁𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗯𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝘀 𝗼𝗻 𝗣𝗮𝘁𝗿𝗲𝗼𝗻! 𝗪𝗲 𝗮𝗹𝘀𝗼 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘆𝗼𝘂 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝗻 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 𝘀𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝘀𝘁𝘀. 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂!